Sister stations NBC 4 and Telemundo 47 have joined forces to launch an AIDS Awareness campaign targeting the African-American and Latino communities of the Tri-State area. The 30-second spots, hosted by Law & Order’s Jesse Martin and Miss Universe Amelia Vega, began airing on both stations this May 14 and will continue to run through the end of the year.
The joint announcement was made by Frank Comerford, General Manager of NBC 4 and Manuel Martinez-Llorian, General Manager of Telemundo 47.
“As the media partner for the GMHC AIDS Walk NY, NBC 4 has had a long standing commitment to raising awareness of HIV and AIDS in our community,” says Comerford.“While there have been great strides in combating this disease, there is still much more to be done. AIDS and HIV infection is growing at an alarming rate among African Americans and Latinos, and we hope that this PSA (Public Service Announcement) campaign will help spread the message that the fight against HIV and AIDS is far from over.”“Improving the overall health of our community is of the utmost importance to all of us as broadcasters,” says Martinez-Llorian. “AIDS is one of the major causes of death in the Latino community, and we feel it is our responsibility to do as much as we can to inform and educate our viewers. This is an issue that Latinos cannot afford to ignore.”NBC 4 and Telemundo 47 worked in conjunction with the National Black Leadership Commission on AIDS (BLCA) and the Latino Commission on AIDS to create the spots.
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