NEW YORK -- The world of media is ever changing, and WNBC.com has taken unprecedented steps to embrace the future. Wednesday night, the people who write more than 130 of New York's most-read blogs came to our station, talking about the digital future.

New York's first Blogger Summit was held in Studio 6A at 30 Rockefeller Plaza, known to many as the home of the Conan O'Brien Show.

WNBC.com technology reporter Sree Sreenivasan served as emcee for the evening. Sree led the discussion as the WNBC team and the bloggers engaged in a lively debate about the role digital media, and blogging in particular, is having on the way information is being reported by different forms of media and how the people of New York consume it.

Some of the discussion centered on serving the many niches of the New York metro area and the role "new media" plays in a world previously dominated by networks and newspapers. Several bloggers spoke up about the struggle to gain credibility and more media access within their industry. Bloggers also shared insight into their individual success stories and the tremendous growth of the blogging community over the last five years.

Most importantly, WNBC and the bloggers exchanged ideas about the future of the two media forms and how they can work together in the future to better provide for the New York audience and beyond.

The purpose of the NYC Blogger Summit was to get a dialogue going between bloggers and WNBC. The ultimate goal is to work together in the future by sharing news, information and giving additional exposure to stories that are important to New Yorkers on blogs, Newschannel 4 and WNBC.com.

For example, if a blog gets a scoop on a big news story, WNBC would work with that blogger to report that story on television, giving credit and more exposure to that blog. Conversely, if WNBC has a story or video of a news event that might be of interest to a blogger's audience, the ground work has been laid down to share it in order to reach a broader audience.

The bottom line is the New York blogs and WNBC.com have set the wheels in motion to do a more comprehensive job delivering news and information to a diverse, and ever-growing digital audience.

Blogger Survey: Before the summit, we asked bloggers to answer questions about themselves and how they blog. Here are the results.



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